VMware ads in the Boston subway

This is pretty cool. Certainly an improvement over our lame NPR ads. But I think this phrasing is horribly awkward, and way too long given that it lacks any punctuation:

Join one of the fastest growing pre-IPO software companies to transform the IT landscape

It’s ambiguous – did we transform the landscape already, or is that what you’re going to do after you join us? Also, it feels like someone sat there with a checklist of things we had to mention: pre-IPO (check), software company (check), IT (check). Why do we even need to mention the IT stuff at all? It’s our bread and butter, but the Mac product is almost certainly a much better recruiting draw. Because Macs are cool, or rather, people are retarded.


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