electric relaxation

In the Hindi movie I was watching with my mom, an advertisement scrolled by during the first song in the movie, in the letterbox area. Alone, that’s little cause for surprise; while it seems excessively intrusive by Western standards, Indian rental videos have been abusing that topographic region for at least as long as I’ve been watching them.

However, this particular advertisement caught my eye, because it was an offer to buy a ringtone for the currently playing song.